Whether you choose to partner or establish your own charity, one thing is certain: you must manage your reputation. Today’s communication and consumer connections flourish with social media, but often companies and charities alike are hesitant about these deep unknown waters.
Regardless, if you don’t manage your online presence, someone will! Rest assured, the Federal Financial Institutions Examination Council (“FFIEC”) and Jeffrey L. Loop and Alexander G. Malyshev have published reports on getting to know social media by identifying, measuring, monitoring and controlling the risks of social media. Click the above links to view the publications and view the below video for a great overview.